Meet Mike

"The Value Sales Expert".

Mike has been an independent consultant since 1988. His passion revolves around value, especially Value Selling. Working with businesses and sales teams he helps them identify and convert more opportunities, more profitably, by focusing on value and value selling.

Mike has delivered training all over the world, speaking regularly at conferences, seminars and business meetings. The author of three books on value selling and pricing he is often called "The Value Sales Expert".

MIKE WILKINSON - The Value Sales Expert

A picture of Mike Wilkinson the course tutor

Course Outline

    1. A Message from Mike Wilkinson

    2. How to use this course

    3. Before we begin...

    1. Introduction to The Value Challenge

    2. Ready to start?

    1. The_Seven_Challenges_of_Value

    2. The Seven Challenges Session Review

    1. What is Value Part 1

    2. So what is value?

    1. The Value Triad

    2. Understanding the Value Triad Quiz

    1. Defining your Value

    2. Understanding Value - The Foundation of Value Selling

About this course

  • 39 lessons
  • 1.5 hours of video content
  • Audio Files
  • Transcripts
  • Workbook

Pricing options

No matter where you are on your value journey, this could be the best investment in your training you could make. For around the price of a cup of coffee a week you could be transforming the way you sell and building better business.

Sound Familiar?

Do any of these resonate with you? These are just some of the common challenges many businesses face. You can address all of them, and more, on this programme.

  • Discounting to win or struggling to defend your prices

  • Having product first rather than customer first sales conversations

  • Struggling to communicate your value as effectively as you would like

  • Not getting paid what you're worth

Unleash your sales potential, starting today

Why lower the price of your product? Instead of operating a discount default to win business, it’s time to focus on value as a way of demonstrating your capabilities and getting paid what you’re worth. Simply discounting is not the solution. Help your customers understand the value behind your product or service and align it to their value aspirations.

Don't just take my word for it...

Highly Recommended...

Gavin Power - Flakt Group

“My team has just completed Mike’s online value challenge. If you are looking to truly understand your customer’s needs and solve them in a meaningful way, I would highly recommend this and Mike’s methodology and value-based system.”

Structured Approach

Greg Pilbrow - VWS

“Mike has helped us introduce a structured approach to the sales process and refocus our conversations around the customer and their issues. Overall, we now have a better understanding of value and are more effective at communicating value to our customers.”

Changed our approach to customers...

Paul Smith - Mitsubishi Pencil

“The Value Challenge has been invaluable to us. Our fundamental approach to customers has changed and I am convinced we have a much better understanding of our customers’ expectations. In addition, I believe our sales team are more motivated by this “new way” of operating our business”.

Why should I join the Value Challenge?

There are a whole host of reasons - here are just a few.

  • It provides everything you need to master the Value Challenge in 18 focused, easy to digest, sessions.

  • It's amazing value for money. For about the price of a cup of coffee a week you can transform your sales approach and drive more, profitable sales

  • It works! Check out the testimonials and there are many more.

  • It's guaranteed! If you put the process into practice, if you're not already doing so, you will transform the way you sell - guaranteed.


  • What does the course include?

    It includes a video, an mp3, course notes and a notebook and action plan for each session. There are also downloads of other key materials and tools as we go through the challenge.

  • How long do I have access to all the material?

    If you have paid for the material as an individual user it is yours to keep. Everything is downloadable except the videos.

  • Is there any further support available?

    The 12% Club is my online coaching programme that helps to keep the momentum going. Mail me if you would like more details. Corporate users may already be subscribed to The 12% Club - in which case I'll see you at the online meetings!

  • Can you explain the pricing options?

    First of all, all prices at the checkout include VAT. There is a one off price of £247 + VAT or 3 Monthly Payments of £95 + VAT. To put these into context, this is around the price of a large coffee a week!

  • I'm on the challenge as part of a corporate group. Do I still get everything

    You get access to, and can download, all the materials except the videos, although there may be time limited access (usually 12 months if so).

  • I don't seem to be able to download the videos.

    That's right - you can't! Everything else, including the .mp3's, is downloadable.

Create Outstanding Customer Value and Become More Profitable!

Book a FREE meeting today and see how your business can benefit from the power of value!