Discover our Value Sales Programs

Easy and cost effective ways to build and develop the skills for you and your sales teams and to sell value effectively.  Defend your prices, communicate your value and improve your margins and profitability.

The Value Challenge System

A comprehensive on-line programme covering every aspect of value selling. The Value Challenge System is designed to transform the way people sell, moving them from a product to a customer focus, from discounting to win to winning by understanding, communicating and delivering outstanding customer value – and getting paid for it!

The Value Mastery Programme

If you are a Sales Director or Sales V.P. this is the programme for you and your team.

The Value Mastery programme delivers proven results and makes the best use of delegates valuable time. They will leave with a fresh (or refreshed!) approach to the sale and all things value. With 4 interactive sessions and one full day face-to-face it combines everything you need into a condensed and cost effective package for your sales teams.

With outstanding feedback from everyone who has been on the programme you can rest assured your team will be ready to transform the way they sell and focus on the customer and value.

The Value Mastery Online Programme

Based on the "Live" sessions of the Value Mastery Programme, this provides a cost effective way of going on the Value Journey.

Working at your own pace, there are 18 modules covering all aspects of value and the value sales process. Perfect as either a stand alone programme or as reinforcement for delegates on the Value Mastery Programme.

The 12% Club

A few years ago I read a report on buyers perceptions of sellers and their capability to understand them and their business. In the report was a verbatim quote from a senior buyer:

"Only 12% of the meetings I have with sellers has any value"

I was horrified! This implies that 88% of this buyer’s meetings with sellers have no value!

It was this that inspired the 12% Club. A club whose members have meetings that their customers and clients truly value. This is the club to join if you want to make sure that you build on the learning and skills you have developed and want on-going help and support.